As of its birth as an independent Company, Seara began a new phase of strategy and redefinition. For the 2000/2003 period, it has scheduled investments of 100 million reais, aimed at the increase of production, productivity, and technological advancement.

The company's goal is to expand the poultry industrialization area in which it has a product launch program. It also aims at providing full capacity to the poultry industrialization lines.

The plant in Itapiranga (SC), for instance, features newly installed, state-of-the-art technology. This unit's objective is to produce thermo-processed poultry products for export.