| |
Official Controls of
Seara's units are conducted by the Secretariat of Animal Defense's
(DAS) official agents, and on a permanent basis by the Federal Inspection
Service of the Agricultural Ministry. Sample collections and forwarding
for analyses at official and independent laboratories are also conducted
on a frequent basis
Laboratorial Controls
With nine physico-chemical and microbiological
laboratories, Seara processes more than 250,000 annual analyses
in order to check the quality of their products. The inspection
plan includes serological tests for Mycoplasma and Salmonellae and
virological tests for Bronchitis, Gumboro, Fowl pox, organochlorinated/
phosphorated pesticides. They also conduct the analysis of wood
shavings, corn, water, feed and meat products, antibiotic/anticoccideal
residues and heavy metals/mycotoxins, physico- chemical properties
such as moisture, protein, fat, mineral material, fiber, calcium,
phosphor and others. Microbiological analyses to check the presence
of Salmonella, Escherichia coli, Campylobacter, Listeria monocytogenes,
fungi and yeasts, total coliforms, fecal coliforms, standard counting
on plate (TVC) and Sensorial Analyses are performed as well.
Seara's quality is assured
Seara maintains in each one of its
production and service sites a Quality Assurance Team that is independent
from production. The team provides guidance regarding quality improvement
and customer and government confidence in the Company. By way of
internal and external audit programs, we conduct inspections and
attest the level of conformity to the plan. Seara's audits and customer
and governmental audits have been a source of opportunities for
the development and improvement of Seara's Quality.
Department heads and supervisors
manage production and service processes. Production line employees
manufacture the product according to the specifications, and are
therefore considered the first process controllers. A quality controller's
responsibility is to execute the planned laboratory process controls
and to check the conformity of product and process. Quality management
is a product of the manager and his/her supervision.
Currently, six of Seara's nine production
units (67%) have their processes certified by the ISO 9002. It begins
with poultry farms for genetic material, egg production, and one-day
chick production, and goes through slaughtering, processing, distribution,
and export. The port terminal is Seara´s most recent achievement;
Seara is among the first in the group to achieve certification and
to meet the stringent international standards for documentation,
warehousing and port services.
Quality Assurance for Service develops
activities to promote commercial services, aiming at the improvement
of consumer relations. It also takes note of food quality maintenance
throughout the commercialization chain, promoters and sales training.
Seara provides a customer service
program( SAC Seara), which is regarded as one of the industry´s
best in Brazil. It receives over 5,000 calls monthly, approximately
25 calls per day or 3 per hour. It opens the communication channel
between Seara and its consumers and clients. The Customer Service
team is prepared to receive criticisms and forward suggestions to
all areas of the Company. More than 2,500 consumers periodically
receive information about the Company and recipes with Seara's products
and gifts. Moreover, calling consumers offer a valuable support
for research regarding new and improved products.
In compliance with national and international
standards regarding the production and distribution of healthy foods,
Seara continuously invests in improvement actions, such as the successful
Animal Welfare program that assures animals access to food, water,
comfort, and health, free from fear or anguish. Through this program,
animals are healthier, Seara's products safer! We guarantee the
quality of our poultry and swine from the farm to the consumer´s
table. Our production and service chain is operated with the sole
objective of our customers' and consumers' satisfaction.
|